Digipack, Promotional music video

The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) clip" or "film clip".

A promo video  really just means what that the younger generation knows as just as a music video. Promo stands for promotional, A promotional video is basically a piece of material which promotes the music and artist/band that is used.

Digipak is a patented style of  packaging for a CD, DVD or BD. It is a registered trademark of AGI World Ltd., which is an Atlas Holdings company.

Digipaks normally consists of a gatefold (which is basically a book-style case) paperboard or card stock outer binding, it has one or more plastic trays which is capable of holding a CD or (Or a DVD) inside of it.

Codes and Conventions of a Music Video

Codes and Conventions (C&C) of a music video depends on what type of music it is.

C&C of a Hip-Hop Video

Normally includes the artisit
Usually involves a club or a party environment
There isn't normally any storyline attached
Typically involves women and/or models who is usually half naked
Video usually involves, alcohol, sports cars, mansions and branded clothing
The video usually includes other famous artists.
Examples of these videos for these includes 50 cent, B.I.G notorious

C&C of a Rock video
The video usually has dark/deep colors
The video normally consists of the band playing on stage
Normally no narritive is used
The videos are normally eerie/weird
The camera movements are hand-held
There is mostly no special effects used
Examples, Rolling stones, Bon Jovi

C&C of a PoP video

Coulourful
Artists are shown in a close up shot to show innocence
The video (Just like the music) is fun and light hearted
Generally appeals to the younger generation
Shows Artist/Band join in with the Dance routine
It shows a good mood - and location for example happy in a beach/ friends
Teenager sceneario (having a crush on Someone)
The video normally shows narrative
Examples; Britney Spears, Lady GaGa

C&C of a Indie/Rock video
The artist/group is usually shown
There is normally some special effects used
The setting is nomally calm, but when the beat gets faster the setting changes
The setting may normally be in black and white shading
The videos normally have some narritive to it
Mostly shows the artist/band in a close up shot
Indie/rock videos normally show the band playing
Examples; Snow Patrol,Kings Of Leon, Kasabian

C&C of a Dance Video
There is a dance routine
There is some narrative to it
The location is normally in a Club or Party
The videos are fast, upbeat and fun
Women who appear in the videos are usually half naked
There are bright colours in the video
There are similer costumes worn by the people
Examples; Eric Pryds, Basshunter, Faithless

C&C of a R'n'B Video
There is usually some sort of narrative to it
The artist/band is usually shown
There is usallly a dance routine in the video
There are normally close up shots of the artists
The locations in which the video is set are usually carm places such as houses and beaches
There is hardly any performance to the video
Women normally wear clothing which is revealing
Money is potrayed in a positive way
Scenes usually Alcohol and/or a party
There is a use of special effects
Examples; Destiny's child, Rihanna

Group

In my group there is Dan Mills and me, George Griffin.

Start of A2

For A2 we have to produce a music video, we also have to create a website homepage for the band we use and we also have to produce a cover for a digipack.