Tuesday, 28 June 2011

Digipack, Promotional music video

The term "music video" first came into popular usage in the early 1980s. Prior to that time, these works were described by various terms including "filmed insert", "promotional (promo) clip" or "film clip".

A promo video  really just means what that the younger generation knows as just as a music video. Promo stands for promotional, A promotional video is basically a piece of material which promotes the music and artist/band that is used.

Digipak is a patented style of  packaging for a CD, DVD or BD. It is a registered trademark of AGI World Ltd., which is an Atlas Holdings company.

Digipaks normally consists of a gatefold (which is basically a book-style case) paperboard or card stock outer binding, it has one or more plastic trays which is capable of holding a CD or (Or a DVD) inside of it.

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